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Diverse Solutions Overview

DISCLAIMER: The information below is just my opinion to be deemed accurate but not guaranteed.  I am a former consultant of one of these companies and know more about that solution than the others.  My apologies upfront if any information is out dated.  Also, this is not meant to be an exhaustive “end all be all” comparison here.  I’m simply focusing on some key areas that I think are important to discuss with prospective buyers. 

Strengths

  • Powerful, stylish and highly configurable satellite map based search
  • Agent configurable lead capture settings to require registration after X number of searches
  • Solid back office system for contact management, automated and customizable drip email system and listing management
  • Ability to produce RSS feeds of listing data (from front end and back-end) 
  • Appears to have analytics for key measurement criteria
  • Technologically progressive and interoperable
  • High value proposition due to feature rich-low cost base package
  • Appears to have high customer service remarks

 

Weaknesses

  • Search interface isn't guided and can lose some (less internet savvy) people
  • Does not capture referring url for lead sourcing though the lead source could be achieved through effective use of google analytics

Summary & Conclusion

A value and feature rich web2.0'ish IDX system with open ability to utilize RSS feeds of listing data for seo benefit.  The base IDX package is very elegant and extremely configurable and is connected to a solid CRM for lead and contact management.  The fact that you get all this configurability and the RSS feeds and don't have to use their website or blog platform is key.  Yes, it's an iFrame solution like the others but proper utilization of the RSS feeds can generate tasty seo juice.  Also, if you're in an area where they do not provide IDX service, and you want it, you might need to swallow a development fee if you go it alone.   

 

At Verity Consulting, we focus on understanding your specific situation, goals and the impact of executing a successful internet marketing strategy. We help clients research, design, implement and manage comprehensive internet marketing solutions that deliver measureable results. 

  • Contact us & learn more how Verity Consulting can effectively integrate IDX systems to improve your business performance! 

     

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Definitely rockin spatialmatch.com for the next real estate IDX project...review coming soon!...check the demo video...

by Tom Fernandez Friday, 30 April 2010 14:32