What is a CMS?

Historically, content management systems were generally custom solutions developed for a client or internally to meet specific needs of a website. Over time, many of these systems were expanded and/or generalized to be able to work with more types of requirements.

Eventually, a general feature set was implemented that most systems provide regardless of their technology stack. Here is a general breakdown of features into broad categories. Keep in mind that many CMS applications offered by IDX or real estate website providers offer some features from every section, but many lack other features that your site might need.

Features offered by most CMS:

What You See Is What You Get (WYSIWYG) content creation
HTML code produced by admin tools/editor is xhtml compliant
built-in maintenance of navigation menus
built-in support for a library of various media that can be used in authoring content

Better CMS applications offer more robust capabilities:

Allows permission based control of content in admin and public site areas
Import typical office file formats
Ability to create, receive and report on CMS managed web forms
RSS Feeds to allow content syndication
Supports Search Engine Optimization

Enterprise or Enhanced features are offered by top tier CMS:

Approval workflows for new and edited content
supports Search Engine Optimizations (SEO/PPC)
export data for use in spreadsheets
generate PDFs
image editing/manipulation
subscriptions and alerts on content additions/updates
website analytics and reporting

CMS Customizations

When needed for advanced internet marketing projects, the Verity Web Development has the experience and skill to extend, customize and enhance core functionality in popular CMS packages.

Integration of Existing Applications

In many real estate brokerages, various existing systems may need to provide data to a CMS managed web application. Integration of existing systems into a CMS project can be challenging since it may require modifications to core functionality. Verity Web Development has the expertise to design the best integration solution between their CMS managed website and their existing internal systems.

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