22 Ways for Realtors to Market on Pinterest

Written by Tom Fernandez. Posted in Social Media Tips

In January 2012 Pinterest, a new social networking site that allows users to create online image collages, drove more traffic to websites than LinkedIn, Google Plus, Reddit, and Youtube — combined.

Yes…Pinterest is blowing up!

Because it’s image-based, the core of Pinterest is overwhelmingly positive and it’s quickly becoming an effective tool for brands and businesses of all types, including realtors like you.

Let’s take a quick look at how a realtor could implement these 23 Pinterest tactics  to drive relevant traffic to your real estate website.

Pinterest :: What it is and why you should care…

Once you’ve got a Pinterest account, you can create online collages (“boards”) for different topics you’re interested in, and then add images and videos to your boards by “pinning” them (the equivalent of using glue sticks on old-school vision boards, but faster, slicker, and considerably cooler.)

Pinterest has nearly five million users, and is rapidly growing. Nearly 1.5 million unique users visit Pinterest daily, spending an average of 15 minutes a day on the site.

Think those numbers wouldn’t result in referral traffic to your real estate website or blog? Think again.

Here’s how to get started on Pinterest

  1. Get invited. Yes that’s right, Pinterest is growing so fast that you need to be invited. Drop your email in the comment box below and I’ll send you an invite.
  2. Feature your brand name on your profile for maximum exposure. Use your brand name as your username, or change your profile name to your brand name after your profile is set up.
  3. Add a paragraph about who you are and how you can help people within the context of your real estate profession to the “About” section on your Pinterest profile. It will show up right under your photo, and will be one way that users can find out more about you.
  4. Connect your account with your Facebook and Twitter accounts. Not only will it help you gain followers, but making this connection adds socialmedia icons under your profile picture that link to your Facebook and Twitter profiles.Don’t forget to add your website URL in your profile, too!
  5. “Like” other people’s pins to give a thumbs-up when you want to recognize great content.
  6. Pin from lots of different sources, instead of just from one or two sites. Variety is important on Pinterest.
  7. Create a board that tells the story of your brand and communicates your core values. Make this board available to people as part of your client engagement process.
  8. Create boards for each one of your primary neighborhoods / communities you market in. Pin your own images of some of it’s highlights or best buys and don’t exclude any of your own applicable listings either!
  9. Pin tutorials on your boards. Need to walk a client through how to use docusign or how to properly facilitate a short sale?
  10. Be yourself. Pinterest, like all other social media platforms, is all about transparency and personal expression.
  11. Create a special board to highlight your team members if applicable. Use the description under each photo to write a bio of each person.
  12. Show behind-the-scenes photos of your company. This helps in keeping things real!
  13. Integrate your Pinterest account with Facebook’s timeline feature, so you post content in both places at once.
  14. Do you have a number of different ideal client types (ie; 2nd Home Buyers, Investors, Sellers)? Create a separate board to represent key points for each client type, then use those boards during your client engagement cycle and embed them into your website pages so people are clear about the kinds of clients you’re trying to attract.
  15. Create a dedicated testimonials board!
  16. Make sure you’ve got a Pin It! button added to the footer of each of your blog posts so your readers can quickly and easily share your content on Pinterest.
  17. Your Pinterest page has its own RSS feed! Find your Pinterest feed by clicking on the RSS symbol under your profile photo, then use it anywhere you can use a feed (Facebook, LinkedIn, for syndication on other sites, etc.) Advertise your Pinterest feed to your readers and ask them to add you to their RSS feedreaders.
  18. Got a WordPress site? Feature your recent pins in a widget in your WordPress sidebar by using a Pinterest widget.
  19. Use Pinterest’s embed option to publish pins as content in your blog posts and website pages.
  20. Feel free to pin your own blog posts, but don’t over-promote. Proper social media etiquette rules apply here…don’t be “that guy/or gal” who only talks about themselves.
  21. Pin videos! There are far fewer videos than images on Pinterest at this point, so use them to distinguish yourself. Any YouTube video is easy to pin.
  22. When you pin an image, add a description under it. Be smart about these descriptions — a good description will stay with an image as it gets repinned all over the Pinterest world. If the image is something from your own site, definitely use your business name in the description.

Pinterest can effectively drive relevant traffic to your site…

Pinterest has got the MoJo right now and it’s already proven itself as a proven source for traffic, already surpassing other heavy weights such as LinkedIn and YouTube.

Get busy with this impressive new tool to engage prospective clients in a visually interesting way and kick your Pinterest strategy off one pin at a time!

Remember that if you need an invite, just leave a comment on this post and I’ll send you one.

Already using Pinterest as a tool to generate traffic and leads? Let me know in the comments …

About

Tom is a former Realtor an expert web marketer and avid entrepreneur. Verity Consulting was founded by Tom in 2008 after leaving 1ParkPlace as Director of IDX Sales Operations. He also manages the SmartDesk and SmartSites program for CRMLS. Connect with Tom on Google +, LinkedIn or Twitter.

 

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