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Search Engine Optimization for Real Estate Agents & Brokers
Over 84% of web-pages are invisible to search engines because of content and architecture inadequacies. Can search engines see you? Search Engine Optimization (SEO) is the science of maximizing the efficiency of your website to take advantage of the free "natural" search engine rankings on search engines like Yahoo!, Google and MSN. Unlike Pay Per Click (PPC) advertising, where you can immediately buy your way to the top listings and tightly control the ad copy, SEO is more like a PR campaign -- Requiring a long-term focus and regular maintenance to watch your page rankings in the various engines and to work toward making your pages as search engine friendly as possible. Search engine rankings are extremely subjective, determined by secret and changing algorithms developed by search engines, and highly dependent on the relevancy of your site’s content, architecture, and popularity. SEO requires a deep understanding of how the various search engines work, what appeals to them, what is rejected, and how your target customers use search to look for products, services and information.Verity Search Marketing offers complete SEO services for Real Estate Agents and Brokers looking to maximize natural traffic potential of their web presence. We combine our deep knowledge of website architecture, search engine technologies and algorithms and extensive online marketing experience within the Real Estate industry to significantly improve our client’s natural keyword rankings on the terms that mean the most to their business. We begin by understanding of your business through discovery sessions with a focus on your marketing goals and objectives, target market, services, current customers and competitors from a search perspective. Next, our team will perform a complete audit of your website to analyze your existing content, design elements, site architecture, file structure and link popularity to identify and document all issues that are problematic for the various search engines’ indexing and ranking algorithms. Based on these findings, we develop a site improvement plan that details and prioritizes areas of concern and offers recommendations on the changes you should consider to improve your natural search results. We deliver expert services to implement these recommendations and provide ongoing SEO maintenance to keep improving your site’s natural keyword rankings. We focus on the key critical areas to success:
You have questions. We have answers. If you’re a Real Estate Agent or Broker thinking of SEO’ing your site or need a help with your existing SEO efforts, the Verity Search Marketing team can help with Real Estate specific SEO strategies and solutions that will drive more traffic and offer better ROI through higher conversion rates, and free up your valuable time to focus on what you do best. Please contact us to discover how the Verity Search Marketing Team can improve your business performance!
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